Is The Internet Right For Your Business?

BeOnTheNet would love to have your business. But only if it makes sense for you. We know that the Internet is a cost effective business solution for many companies. But the questions you may be asking yourself these days are "Is the Internet for me?" "Should my business be on the World Wide Web?"

That's why we developed this questionnaire. Many of you have seen our ads on TV and we have spoken to many of you who have used our Free Consultation service. Most of the people we have spoken too have a real desire to find out whether the Internet and the World Wide Web can benefit their businesses. By filling out this self scoring questionnaire you should be able to determine if this is the time to develop a website for your business.

These questions form a basic guideline which should be appropriate for most businesses.

HOW THIS TEST WORKS

BeOnTheNet's Internet Questionnaire gives different values to various questions. Some answers even have a negative value. For instance, companies that can or do operate nationally or internationally can benefit greatly from the Internet. Conversely, companies who can only do business in a small geographic area would find far fewer benefits.

Many people think of the Internet as a new medium for advertising or a place to sell things online - it certainly can be that. But many of the companies who are already on the Web and are most satisfied with their Internet experience are not trying to advertise or sell anything! They are using the Internet to increase levels of service to their customers and reduce costs. Perhaps your company falls into this category.

HOW TO ANSWER THE QUESTIONS

To answer a question please use your mouse to click in the 'Yes,' 'No' or 'Don't Know.' circles. Please be sure to answer all of the questions.

FOR MORE INFORMATION

If you have any questions or comments about the questionnaire, send email to Gene McMahon gmcmahon@beonthenet.com. Thank you and we hope that our Internet Questionnaire is of help to you.

TAKE THE TEST

  1. Do you find that most traditional forms of advertising don't meet your needs? Do you feel that you are not able to deliver the quality and quantity of information desired when you are advertising in traditional media?
    Yes No Don't know
  2. Do you fill a niche market? Would your products or services be difficult to find in many areas?
    Yes No Don't know
  3. Is it difficult for you to expand your business? Are there markets which you presently do not serve because it is not cost-effective to open an office or distribute to them?
    Yes No Don't know
  4. Do you sell very specialized products or services which have small markets?
    Yes No Don't know
  5. Are there products or services that you might consider marketing or developing if you could reach very small segments of niche markets, spread throughout the world?
    Yes No Don't know
  6. When "small money payments" through electronic cash becomes a reality and consumers can easily buy products and services on the Internet which cost, 5 to 50 cents, do you think your company could create such products to meet this whole new market?
    Yes No Don't know
  7. Are you wasting money on brochures? Do you find that the information or promotional material which you print up goes out of date quickly?
    Yes No Don't know
  8. Currently Online Electronic Commerce exceeds 2 Billion dollars a year and is doubling every six months! Would you like to have an electronic "virtual store" which could take retail/wholesale orders 24 hours a day 7 days a week?
    Yes No Don't know
  9. Does your company have an International Presence? Are your services and/or products sold or serviced internationally?
    Yes No Don't know
  10. Is your company geographically restricted? Can you only sell or service your products within a narrow geographic area (eg. 100 mile radius)?
    Yes No Don't know
  11. Do you find yourself wasting time answering, over and over again, simple questions about your company, and your products or services?
    Yes No Don't know
  12. Are your products or services something which require a lot of backup information, training, or technical support after they are sold?
    Yes No Don't know
  13. Do you think that having a Web Site would give you more credibility in the market place?
    Yes No Don't know
  14. Are you the type of company that likes to be seen as "leading edge" and a pioneer of things?
    Yes No Don't know
  15. Do any of your close competitors have websites?
    Yes No Don't know
  16. Are you a "Hi-Tech" Company? Do you sell products or services which require a lot of education and backup information to sell?
    Yes No Don't know
  17. Would you like to provide for your customers, potential customers or the press, information about your organization and products on a 24-hour, 365 day-a-year basis?
    Yes No Don't know
  18. Would you like to be able to provide for your customers or distributors, up-to-the-minute information on product range, availability, etc.?
    Yes No Don't know
  19. Would you like to establish a better communication and feedback structure with your customers, so that you can find out what they think of your products and general service?
    Yes No Don't know
  20. Would you like to able to test out new product or service ideas and get immediate feedback from your customers?
    Yes No Don't know
  21. Would the ability to communicate with your customers electronically to diseminate information and provide technical and/or service support via the Web, give you a strategic advantage over your competitors?
    Yes No Don't know
  22. Would you like to be able to allow your sales people to tap into your corporate information when they are on the road?
    Yes No Don't know
  23. Would you like to be able to automate your "road warriors". Would more cost-effective electronic ties to your sales people when they are on the road be of value ?
    Yes No Don't know
  24. Is your company "Public Relations Poor?" Is there a lot of news and announcements about new products/services/prices coming from your company which costs too much in either time or money to "get the word out" using traditional methods? If you could publicize this information cheaply, would you?
    Yes No Don't know
  25. Can you deliver your products and/or services electronically? Can they be translated into a digital form (e.g. software, information, news, reports, graphics, music, etc.)?
    Yes No Don't know
  26. Do you sell computer-related or other "Hi-Tech" products which would appeal to computer users?
    Yes No Don't know


This Page Last Updated: November 13,1997
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